To reflect and convey their latest products and key messages, I was asked to create a series of "red-on-red" abstract loops to be used as backgrounds for digital and print advertising. The main keywords for these loops were Strong, Flexible, Smart & Fast. Following direction from Tom and Adam, I initiated my input with a set of researches (selection below). We selected and refined three of these that went on the official campaign.
Client — Vodafone UK
Agency — Superunion
Creative Directors — Tom Dance, Adam Johnson
Motion Designer — Maxime Dardenne