Around the start of 2018, I was reached out by communication agency The Beautiful Meme who had been working on a stunning branding for a new district of homes in Whitechapel, London. They needed animations for an intricate and colourful pattern representing The Silk District, a new complex of homes and apartments being built close to The Royal London Hospital. The animations were used as transitions in an editorial film showing the advantages of living in the district.

Agency — The Beautiful Meme
Creative Direction — Ross Fordham
Motion Design — Maxime Dardenne
Date — Early 2018