A shortcut to runner's high by ON

During my time at Traum Inc, we worked on a WebGL experience showcasing the ‘Cloudflow’ running shoe from On Running.

On Running is a shoe company from Switzerland, creating professional running shoes in the classic Swiss tradition of attention to detail combined with high-tech modern fabrication.

The idea was to match their innovative approach with an equally innovative promotional website for the new high-end running shoe, called ‘Cloudflow’. The concept was ‘Shortcut to runner’s high’ so we designed four experiences, one for each specific feature of the shoe.

I was in charge of designing the experiences for the mesh and reflective features. See full project here.

Client — ON Running

Creative Direction — Thomas Traum (Traum Inc) and Alex Griffin (Chord London)

Experience Design — Traum Inc (Thomas Eberwein, Safwaan Motara, Maxime Dardenne)

UI/UX — Chord London

Development — Daniel Lewis

Sound — Loom

Date — Late 2016