Kenzo SS17 X Traum Inc

As Kenzo describe their SS17 collection as an ‘homage to rave culture and club lore’ Traum Inc explored the very definition of rave, bouncing from its origins to its present-day forms. We used VHS footage from the 80s New York nightlife scene shot by Nelson Sullivan and from the 90s European scene documented in the film ‘Public Tranceport’, and we ‘married’ it with CGI.

"Past or future, there’s a great deal of optimism in the context of rave culture – it’s all about the notions of unity, acceptance, love, respect and possibilities within the international, interracial and non-binary community. This is why we want to believe that this culture will continue existing, growing and progressing. We see Nelson Sullivan’s work as iconic and revolutionary – while documenting his day-and-nightlife surroundings he also documented the birth of a culture, and invented the format of video blogging – way ahead of his time, this video is our expedition into the different eras, where we created a visual dialogue between the yesterday and the tomorrow."

Along with the video, we designed an interactive page for Kenzo's website where you could play with the visual effects and save your creations off a vintage looking mixer.

Creative Direction — Thomas Traum (TRAUM INC)
Kenzo FX Programming — Adam Ferriss
Archive Footage — Nelson Sullivan
Design — Masha Batsea, Safwaan Motara, Maxime Dardenne (TRAUM INC)
Music — BR-RR & Lafawndah
Production — Julie Vergez (TRAUM INC)