Interactive Investor is one of the largest investment platforms in the UK, but many people don’t know who they are. To help them become known as the challenger brand in their market, they needed to completely rethink their brand.
Although other institutions often controlled people’s finances, they didn’t necessarily have customers’ best interests at heart. Interactive Investor wanted to provide an alternative way for people to invest in their future. They wanted to become a challenger brand, and to do this they had to look at everything from their purpose and offer, through to visual identity, communications, internal engagement and advertising.
Working with Wolff Olins, I've set the new brand into 3D motion which was then used in global and internal campaigns. The brand has been received well and employees say they feel proud to be a part of the business.